SEO is essential for your online visitors to find your business and makes you more visible to your clients as well. But, the benefits are far more extensive than just that. Here are the most important reasons that your business needs SEO.
- The Primary Source of Website Traffic is Organic Search
The organic search is the first and foremost source of web traffic that will fuel your business. It is also an essential component of the buyer funnel and the best way to encourage better online engagement and the conversions that will follow.
As anyone involved in the online market can attest, Google is the primary search engine and controls far more of the market than any of its competitors.
This does not mean that other search engines are not important to the visibility of a brand as they all are important. But, the fact that Google controls over 75% of the market does give it primary importance. This does not mean the other 25% of the market should be overlooked as it is obviously valuable as well.
Google is by far the most commonly used search engine in the world and especially in the United States. Google also controls the most important email server with over 1 billion users to date. YouTube may be the second most important search engine in the world, but Google is in first place and anyone with internet access will use this important search engine at least once a day. Leapfrog internet marketing.
- SEO is essential for Trust & Credibility
One of the most important goals of an SEO campaign will be to set down a firm starting point for a company’s brand and their online presence. This allows for an effective user experience and online options that are easily located both of which contribute to the trust and credibility users will place in a brand.
There are many important factors that will go into the equation of building authority for a brand by the favor of the great search engines. In addition to some of the pointers mentioned above, here are some of the other factors that play a role in the credibility of a brand:
- Optimized on-page elements and content.
- Quality backlinks.
- Positive user behaviour.
- Machine-learning signals.
While there are many important optimizations that need to be applied, establishing authority is by far the most important. The only thing to remember is that authority is never built over night. Just like in real life, it takes time and extensive training to build authority.
It takes time skill, patience and a carefully applied effort with expert skills and experience to do this right. But, it takes more than that. A brand offering top-quality products and valuable services is also very important to building a brand that your clients will trust.
- Good SEO Also Means a Better User Experience
Everyone wants the constant stream of users, conversions and profits that come from a top-quality SEO program. But, very few people realize that one of the most important elements to achieving this is making sure that the user experience is also on point.
No one understands this like Google who has figured out a way to determine if a website is offering favourable or unfavourable user experience. This is a very important point in determining the success rate of a website. Customers and visitors to a site know what they want and expect it to be easy. If it is hard or confusing to get there, they will know, Google will find out and the website will suffer.
The underlying goal of this is to provide users with the best possible online experience, or finding exactly what they need in the least possible moves. If a website has shown that it is not aligned to these goals as laid out by the Google search engines, performance will suffer.
